How Marketable Are You?

by Bo Bennett, DTM

Imagine a huge retail store where instead of products on the shelves, there were people. This is a store where hiring managers go to "buy" employees for their business or organization. The shoppers think like all shoppers do when buying products. They may ask questions such as, "Do I need this product? How will I benefit from using this product? Is this product outdated or replaced by a better product? Is it reliable? Is it priced right? Do I have a choice of many similar products or is this one unique? Now think of yourself as a product on a shelf in this store. Are you a hot item that is consistently out of stock? Or are you one of those items that sit on the table in the front of the store marked "damaged goods - price reduced"?

When it comes to selling our labor in the form of employment, sometimes it helps to think of ourselves as products. This helps us to better understand the needs of employers. A product that is considered "marketable" is one that can be exchanged fairly easily for something else of value. When people are considered marketable, they can exchange their labor for something else of value, such as a satisfying career.

So the question is, how marketable are you? More important, what can you do to become more marketable? Here are some suggestions.

* Define the ideal skill sets desired for your industry. Before you can work on your skills, you must know what skills you need to be working on. Do not make assumptions here. Don't think the skills you learned back in the 60s while attending college are the same skills required today. Talk to your manager, mentor, or any industry expert. Read the trade magazines and keep on top of the industry.
* Be involved in continual education. Remember that "formal education" is not the only kind of education. There are many ways to educate yourself in addition to enrolling in more formal classes. Once you know the skills that will help you to become more marketable, you can begin to develop and/or improve on those skills. Being marketable is about being competitive and desired.
* Be a leader. Being good at what you do is fine, but when you are good at what you do as well as being an excellent leader, you stand above the crowd. Having leadership qualities can make you a "hot item"!
* Promote yourself. Become a master of self-promotion. When someone says your name, you want the response to be "I heard of [him/her]... [he/she]'s that [guy/lady] who [insert great quality here]". Don't expect anybody to promote you for you (unless you are paying for it)--you must do it yourself.

Now what if you define the skill sets needed for your industry and realize that you have no desire to acquire the skills needed to be seen as marketable? Consider changing vocations. What are your skills? What skills would you enjoy learning? In which industry would you enjoy being? Ski equipment may not sell very well on Miami beach, but it will sell in Vermont. If you are unwilling to change your product, then change where you are selling it.

Don't be the product that ends up in the "price reduced" bin. Know what it takes to be marketable in your chosen profession and make the effort to not only stay ahead of the curve, but make an effort to lead the pack. Educate, promote, and lead and you will be the hot item that never sits on the shelf for very long. marketable

A Starter Guide To Self Improvement

Submitted By: John Edmond

Staying calm, composed and maintaining strong self esteem in today's tough environment can be difficult but is not impossible if you follow a few simple guidelines. Here are 6 tips you can use as a starter guide to self improvement.

Everything and everyone else around you can affect your self esteem. Other people can deliberately or inadvertently damage your self image. Unchecked people and circumstances can ultimately destroy your self esteem and pull you down in ways you won't even notice. Don't let these influences get the best of you. But what should you avoid?

1 : A Negative Work Environment

Beware of a "dog eat dog" environment where everyone else is fighting just to get ahead. This is where non-appreciative people usually thrive and working extra is expected and not rewarded. In this environment no one will appreciate your contributions even if you miss lunch, dinner, and stay at work late into the night. Unless you are very fortunate most of the time you will work too hard with no help from others around you. This type of atmosphere will ruin your self esteem. This is not just healthy competition, at its worst it is brutal and very damaging.

2: Other Peoples Behaviour

Bulldozers, brown nosers, gossipmongers, whiners, backstabbers, snipers, people walking wounded, controllers, naggers, complainers, exploders, patronizers, sluffers - whatever you want to call them, all have one thing in common - an overriding desire to prosper at the expense of others. Avoid them and do not be tempted to join them. They may get some short term advantage with their behaviour but deep down most are very insecure, unhappy and ashamed of their behaviour. For most their self esteem disappeared a long time ago. Seeing someone like this prosper is sickening but do not join them - you are better than that!

3: A Changing Environment

In today's fast moving society it is difficult if not impossible to avoid change. Changes challenge our paradigms and tests our flexibility, adaptability and alter the way we think. Changes can make your life difficult and may cause stress but, if it's inevitable, you must accept it, don't fight it and in time find ways to improve your life. Try to manage change and try to avoid multiple changes at the same time. If a particular change can't be avoided welcome it. Change will be with us forever, we must learn to live with it.

4: Past Experience

We all carry "baggage" - past experiences which have moulded us to who we are today, but some people live in their past experiences - usually something that hurt and still hurts. It's okay to cry out when you experience pain but don't let pain dominate your life as it will transform itself into fears and phobias. If something painful happens, or has happened to you, find a way to minimise the effects. Discuss it with a friend, a family member or a professional if necessary and move on. Don't let it continue to dominate your life and dictate your future actions. Because something bad has happened doesn't mean it will happen again. Learn what you can from any bad experience and move on.

5: Negative World View

The television news is full of doom and gloom and it is true that around the world there are many people suffering war, famine or other natural or man-made disasters. Whilst I do not suggest you should not care and do nothing, remember that there are many beautiful positive things happening too. Don't wrap yourself up with all the negative aspects around the world. Learn to look for beauty too for, in building self esteem, we must learn how to be positive in a negative world.

6: Determination Theory

Are we a product of our biological inherited characteristics (nature) or a result of the influences we absorb throughout out lives (nurture)? I believe how we are is due to a mixture of both nurture and nature and as a result our behavioural traits are not fixed. Whilst it is true that some things are dictated by genetics (for example race, color and many inherited conditions) your environment and the people in your life have a major effect on your behaviour. You are your own person, you have your own identity and make your own choices. The characteristics your mother or father display are not your destiny. Learn from other people's experience, so you don't suffer the same mistakes.

Are some people are born leaders or positive thinkers? I don't believe so. Being positive, and staying positive is a choice. Building self esteem and drawing on positive experiences for self improvement is a choice, not a rule or a talent. No-one will come to you and give you permission to build your self esteem and improve your self. It is in your control.

It can be hard to keep positive, especially when others and circumstances seem to be conspiring to pull you down. You need to protect yourself and give yourself a chance to stay positive. Improving your self esteem gives you that protection.

One way to stay positive is to minimise your exposure to harmful influences while using affirmations to boost the positive influences in your life. Constantly reminding yourself of the good things in your life will keep the impact of negative influences to a minimum.

Article Source: www.iSnare.com